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ABOUT US

We are RIX, and we sincerely appreciate your interest and support. Let me share our brand story with you, so you can better understand our vision and values.

RIX was founded by a team of engineers who are experienced in the thermal imaging industry. We understand the challenges users face when it comes to night vision products. Complex specifications, homogeneous options, and high prices often make it difficult to make a choice. Furthermore, the lack of post-purchase support leaves users feeling lost.

We believe that technological products should make life more convenient and enjoyable. This belief led us to establish RIX Optics, where "RIX" stands for our mission:
  • R: Redefine.
    We refuse to accept the status quo. We will optimize existing night vision product types. We are committed to enhancing performance and durability, all while ensuring that high-quality products are available to you at a more affordable price. We believe that every investment you make should be truly worthwhile.

  • I: Innovate.
    We are not just followers; we are innovators. We are dedicated to breaking free from the confines of product homogeneity and continuously introducing innovative products. We aim to bring you a fresh and more user-friendly visual experience, allowing you to discover the beauty of the night with unprecedented technological enjoyment.

  • X: Experience.
    We draw insights from various industries to deliver a consistently excellent experience. From pre-purchase consultations and the buying process to post-purchase support, we are committed to ensuring that you feel well-supported throughout your journey. We understand that a brand's value is not only reflected in its products but also in the holistic experience it provides to users.